I build customer-facing products in complicated businesses.

Director of Product Management, with nine years leading B2B and B2C product organizations on top of eight years in engineering. Mobile and web apps, enterprise platforms, connected hardware, two-sided marketplaces, e-commerce, and applied AI. I still get out on site with the people who use what my teams build. The work starts in a truck yard or a shop bay, not a roadmap tool.

View my work →Let's connect

B2B & B2C SaaSMobileConnected hardwareMarketplacesUX researchApplied AI

Experience that delivers results.

Product leadership grounded in real customers, complex problems, and measurable outcomes.

3M+Users servedAcross fleet, driver, and rental platforms

15K+Connected devicesHardware and firmware in the field

20People ledProduct organization today

$300M+Revenue product lineRental experience work across digital and in-branch touchpoints

How I work

How I lead and build products

Five principles that guide how I work with teams and turn complex problems into products people rely on.

Go where the work happens

I have never learned anything important about a product in a conference room. On-site observation, ride-alongs, and job mapping are the input. Every team I have led has picked up the habit, and every time the roadmap got shorter and better.

UX is how I do product

Not a partner function I check in with. I sit in the research sessions, work through the journey, and argue about what a screen has to make obvious before anyone writes a ticket. Nielsen Norman certified, though the habit matters more than the certificate.

Prototype before you promise

A clickable prototype settles arguments a spec cannot, and it exposes the workflow you quietly assumed away. I would rather burn a week building the wrong thing small than a quarter building it at scale.

Technical enough to ask better questions

Eight years in telecom, mobile device management, and desktop engineering before product. I can read a constraint, question an estimate, and tell the difference between hard and tedious.

Give product room to be product

A team that spends every hour on meetings and status updates stops being a product team. I protect time for discovery, competitive work, and prototyping, cut process that is not earning its keep, and keep the team close enough to the customer to notice when the market moves.

Selected work

Products that drive results

A few of the products and platforms I’ve led from strategy through launch and growth. Employer work is intentionally described without proprietary product imagery.

FleetPulse

Independent AI-assisted fleet operations platform spanning maintenance, logistics, dispatch, driver workflows, compliance, telematics, and operational decision support.

AIFleet OperationsLogisticsMobile

Working multi-surface product prototype

Commercial Driver Platform

Mobile experiences for commercial drivers spanning inspections, hours, roadside events, compliance workflows, and connected hardware.

MobileComplianceField Ops

80,000+ users in production

Enterprise Fleet Platform

B2B fleet experiences covering operational visibility, telematics, maintenance workflows, service providers, and asset management.

B2B SaaSTelematicsOperations

Portfolio leadership across complex fleet workflows

Digital Rental Experience

Consumer and commercial rental journeys across web, mobile, and branch touchpoints, shaped through field research and experimentation.

E-commerceUXConversion

+3% conversion · -10% drop-off

Featured · Independent project

I built a product to show how I work.

FleetPulse is an independent working prototype exploring how a modern fleet operations platform could connect vehicles, drivers, maintenance, logistics, dispatch, compliance, and customer impact in one operating model. Instead of treating those workflows as separate systems, FleetPulse uses shared operational state to surface risk, explain what changed, and help people make the next decision.

I built it the same way I approach real product work: start with the operating problem, model the workflow, prototype the decisions that matter, test the interactions, and expand only when the product earns the complexity.

Product strategyUX & information designWorking prototypeFleet operationsApplied AI

Launch FleetPulse →Launch driver app →

FleetPulse driver app showing the same operating environment from the driver perspective

Experience

A track record of building and leading

From early engineering to product leadership across fleet, mobility, and digital experiences.

View full résumé →

Sep 2025 → PresentFleet & mobility services

Director of Product Management, Fleet Operations Portfolio

Holman

Product leadership across a portfolio of ten-plus platforms spanning asset management, licensing and registration, purchasing, and B2B and B2C remarketing. I lead a twenty-person organization and set the multi-year strategy across it. I also brought on-site research and prototyping into a group that had not worked that way.

Jan 2022 → Sep 2025Commercial leasing & logistics

Director of Product Management, Digital Solutions & Innovation

Penske Transportation Solutions

Owned strategy and delivery across operations, maintenance billing, service provider management, repair workflows, and driver compliance. Grew the organization from eight to eighteen PMs across eight teams, built the two-year roadmaps that carried capital approvals, and reported strategy and results to executives every month.

Dec 2018 → Jan 2022Mobile, then full platform

Manager of Digital Products

Penske Transportation Solutions

Built the mobile product function from nothing and launched two apps from zero to one, then took on the flagship B2B web portal. Hired more than ten PMs and built the onboarding program that cut ramp time in half. On-site research and journey mapping became standard practice here.

Feb 2017 → Dec 2018Individual contributor

Digital Product Manager

Penske Transportation Solutions

Full ownership of two iOS and Android products end to end. Launched the driver app now used by 80,000-plus people, and more than tripled adoption of the fleet manager app through on-site research and a short list of the right features.

Jun 2009 → Feb 2017The technical foundation

IT Engineering: Telecom, Mobile Device Management, Desktop

Penske Transportation Solutions

Eight years building and running infrastructure for a 40,000-person company. It is where the technical fluency comes from, and why I ask different questions in an architecture review.

Credentials

B.S., ManagementAlvernia University, Reading, PA

UX CertificationNielsen Norman Group · Credential ID 1018509

Product surfacesNative mobile, responsive web, enterprise platforms, connected hardware and IoT, two-sided marketplaces, B2C e-commerce, applied AI and ML

Regulated domain fluencyDVIR, ELD, HOS, IFTA, telematics and IoT integration, OCR document capture, preventive maintenance, remarketing, service provider networks

Tools & practice

Customer discoveryUX researchJourney mappingUsability testingPrototypingA/B testing0-to-1 developmentProduct strategyRoadmappingOKRs & KPI definitionExecutive communicationOrg design & hiringHardware & firmware PMFigmaMiroJiraConfluenceGoogle AnalyticsPower BIClaudeChatGPTMicrosoft Copilot

Let's talk

Tell me what your users are complaining about.

I am always interested in how other teams are solving real customer problems. If you are working on a customer-facing product with real complexity, I would love to hear about it.

Email me →LinkedIn Resume